Post Corona: From Crisis to Opportunity (Hardcover)
New York Times bestseller!
"Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime." --The New York Times
"As good an analysis as you could wish to read." --The Financial Times
From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world
The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration.
But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.
Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path--no trend is permanent and can't be made worse or corrected."
About the Author
Scott Galloway is Professor of Marketing at NYU Stern School of Business and a serial entrepreneur. In 2012, he was named one of the world's best business professors by Poets & Quants. He has founded nine companies, including Prophet, Red Envelope, and L2. He is the bestselling author of The Four and The Algebra of Happiness and has served on the boards of directors of the New York Times Company, Urban Outfitters, and Berkeley's Haas School of Business. His Prof G and Pivot podcasts, No Mercy No Malice blog, and Prof G YouTube channel reach millions. In 2020 Adweek named Pivot Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy: section4.com.
Praise for Post Corona and Scott Galloway:
"Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime."
—The New York Times
“This book is fast, fluent and very persuasive. For anyone interested in a clear-eyed overview of what is happening now, and what that might mean in future, this is as good an analysis as you could wish to read.”
—The Financial Times
"Consistently provocative, informative and entertaining."
—Inside Higher Ed
"Written with equal measures of skepticism and hope for a future beyond the pandemic, Post Corona makes for an uplifting yet grounded read. A taste of Galloway’s forward thinking helps to build a picture of what the market will look like in the next decade –- and while it doubtless will be littered with the economic casualties of Covid-19, it should also be a hotbed for newer, smarter, innovative thinking."
"Entertaining and informative."
“Great insights and moments of brilliance.”
“For anyone looking for an informed and educated overview of what’s happening now and what that means for the future, this is a book you’ll struggle to put down.”
“Fascinating…It expands my mind.”
--Anderson Cooper in an interview with Scott Galloway
“If you’re interested in brilliant analyses of the future of a host of companies, get this book. Not to read this book at this time is like disregarding the Declaration of Independence or the Constitution at the birth of the nation — its future depends how we respond to the current crisis.”
“The book looks ahead to the day when we put this pandemic behind us and find that some of the most powerful companies in the world have only become more powerful, for better or worse for the rest of us.”
"When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur."
—James Warren, Vanity Fair
“Galloway connects with vast numbers of business-savvy millennials like no other analyst before or since: forget Malcolm Gladwell, this is Gordon Gekko with a social conscience.”
“We are all desperate for smart, non-Trump content, and few are satiating that hunger better than Scott Galloway.”
—William D. Cohan, “The New King of All Media,” Airmail
“If there is a blunter, more opinionated, faster-talking expert than Scott Galloway, I haven’t come across him.”
—Philip Elmer-DeWitt, Fortune
“Scott Galloway is suddenly everywhere, slaying academe’s sacred cows.”
—Chronicle of Higher Education
“His writing and speaking style are one in the same—punchy and straight talking. He doesn’t shy away from voicing his true opinion, clearing away the industry b.s.”